"Follow Your Passion" is Terrible Advice

So I started to wonder what would happen if we challenged some of these sacred cows. Follow your passion -- we've been talking about it here for the last 36 hours. Follow your passion -- what could possibly be wrong with that? Probably the worst advice I ever got. (Laughter) You know, follow your dreams and go broke, right? I mean, that's all I heard growing up. I didn't know what to do with my life, but I was told if you follow your passion, it's going to work out.

I can give you 30 examples, right now -- Bob Combs, the pig farmer in Las Vegas who collects the uneaten scraps of food from the casinos and feeds them them to his swine. Why? Because there's so much protein in the stuff we don't eat his pigs grow at twice the normal speed, and he is one rich pig farmer, and he is good for the environment, and he spends his days doing this incredible service, and he smells like hell, but God bless him. He's making a great living. You ask him, "Did you follow your passion here?" and he'd laugh at you. The guy's worth -- he just got offered like 60 million dollars for his farm and turned it down, outside of Vegas. He didn't follow his passion. He stepped back and he watched where everybody was going and he went the other way. And I hear that story over and over.

Matt Froind, a dairy farmer in New Canaan, Connecticut, who woke up one day and realized the crap from his cows was worth more than their milk, if he could use it to make these biodegradable flower pots. Now, he's selling them to Walmart. Follow his passion? The guy's -- come on.

So I started to look at passion, I started to look at efficiency versus effectiveness -- as Tim talked about earlier, that's a huge distinction. I started to look at teamwork and determination, and basically all those platitudes they call "successories" that hang with that schmaltzy art in boardrooms around the world right now. That stuff -- it's suddenly all been turned on its head.

Safety -- safety first? Going back to, you know, OSHA and PETA and the Humane Society: what if OSHA got it wrong? I mean -- this is heresy, what I'm about to say -- but what if it's really safety third? Right? (Laughter) No, I mean really. What I mean to say is I value my safety on these crazy jobs as much as the people that I'm working with, but the ones who really get it done, they're not out there talking about safety first. They know that other things come first -- the business of doing the work comes first, the business of getting it done.

"The road less traveled" is better advice.