Anecdote About the Cuckoo Clock in China

The gaudy watches of indifferent workmanship, fabricated purposely for the China market and once in universal demand, are now scarcely asked for. One gentleman in the Honourable East India Company’s employ took it into his head that cuckoo clocks might prove a saleable article in China, and accordingly laid in a large assortment, which more than answered his most sanguine expectations. But as these wooden machines were constructed for sale only, and not for use, the cuckoo clocks became all mute long before the second arrival of this gentleman with another cargo. His clocks were now not only unsaleable, but the former purchasers threatened to return theirs upon his hands, which would certainly have been done, had not a thought entered his head, that not only pacified his former customers but procured him also other purchasers for his second cargo; he convinced them by undeniable authorities, that the cuckoo was a very odd kind of bird which sung only at certain seasons of the year, and assured them that whenever the proper time arrived, all the cuckoos they had purchased would once again “tune their melodious throats.” After this it would only be fair to allow the Chinese sometimes to trick the European purchaser with a wooden ham instead of a real one.

Daniel Joseph Boorstin, The discoverers (1983)

• anecdote
• clock
• deception