Electronic/World Wide Web>Blog:  Harris, Aaron (February 8, 2018), Why Toys?, Retrieved on 2018-03-20
  • Source Material [blog.ycombinator.com]
  • Folksonomies: competition startups


    20 MAR 2018

     Startups as Toys to Mask Threats and Have Happy Customers

    If you give people a tool and tell them it will perfectly solve an important problem, any imperfection in the tool is going to make them angry. If you give someone a toy and say “Look what I made! Isn’t it fun? It kinda does this thing.” then you’ve set yourself up for a positive reaction. It’s much easier to beat low expectations than high ones, so you’ve materially increased your chances at having a happy user. [...] The second thing that goes wrong when you take your toy too ...
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