Compatible Connectivity

Connectivity is the rapid circulation of information among compatible units—an example would be an article racking up a bunch of shares very quickly and unthinkingly by like-minded people on Facebook. With connectivity, you either are or are not compatible. Red or blue: check the box. In this transmission of information, the units don’t change, nor does the information. Sensitivity, in contrast, involves a difficult, awkward, ambiguous encounter between two differently shaped bo...

 Subjected Under the Guise of Freedom

Any disciplinary power that expends effort to force human beings into a straitjacket of commandments and prohibitions proves inefficient. It is significantly more efficient to ensure that people subordinate themselves to domination on their own. The efficacy defining the system today stems from the fact that, instead of operating through prohibition and privation, it aims to please and fulfill. Instead of making people compliant, it endeavors to make them dependent. This logic of neoliberal...

 Social Media's Variable Rewards Schedule

While there is nothing inherently addictive about smartphones themselves, the true drivers of our attachments to these devices are the hyper-social environments they provide. Thanks to the likes of Facebook, Snapchat, Instagram, and others, smartphones allow us to carry immense social environments in our pockets through every waking moment of our lives. Though humans have evolved to be social—a key feature to our success as a species—the social structures in which we thrive tend to contai...

 Emotional Contagions in Social Networks

These results highlight several features of emotional contagion. First, because News Feed content is not “directed” toward anyone, contagion could not be just the result of some specific interaction with a happy or sad partner. Although prior research examined whether an emotion can be contracted via a direct interaction (1, 7), we show that simply failing to “overhear” a friend’s emotional expression via Facebook is enough to buffer one from its effects. Second, although nonverbal ...

 Portrait of Social Media Psychosis

A Muslim woman with her burqa on fire: like. A policeman using a baton to beat a masked antifa protester: like. Hillary Clinton looking gaunt and pale: like. A military helicopter armed with machine guns and headed toward the caravan of immigrants: like. She had spent a few hours scrolling one afternoon when she heard a noise outside her window, and she turned away from the screen to look outside. A neighbor was sweeping his sidewalk, pushing tiny white rocks back into his rock garden. The s...

 How Social Media Annexes Your Cognitive Landscape

In my 2016 book, Deep Work, I proposed a strictly binary approach to social media: you should perform an honest cost/benefit analysis on the social media platforms in your life, and quit all services that don’t provide substantially more benefits than costs with respect to things you truly value. The issue with this idea, as I discovered, is that many people could identify a small number of important benefits provided to them by particular social media platforms that couldn’t be easily r...

 Facebook is a Game

Game designer Robin Hunicke has noted that Facebook is actually a complex, massively multiplayer online game, with challenges, rewards, and levels just like any other. Think about it for a second and you'll realize that the rules are simple: be the most fun, intelligent, witty, caring version of yourself. The benefits are obvious, Hunicke observed: Facebook "makes people feel like they matter, like they have friends and family across all kinds of distances," she said. "How many games make you...

 Social Media Distorts Socialization Through Gamification

The problem with social media isn't that we aren't sure how much privacy we want to have or how long the things we say should stick around. The problem is that social media is a gamification of social interaction, and it causes us to behave in ways that we normally wouldn't. In normal life, people don't take turns loudly stating their political opinions to a room of people and then looking to see how many people agree with them. They also don't have product placements or subtle advertising i...

 Review Your Social Media Timeline to Improve Your Sense o...

In an experiment at Cornell, stressed college students randomly assigned to scroll through their own Facebook profiles for five minutes experienced boosts in self-affirmation compared to students who looked at a stranger’s Facebook profile. The researchers believe self-affirmation comes from reminiscing on past meaningful interactions — seeing photos they had been tagged in and comments their friends had left — as well as reflecting on one’s own past posts, where a person chooses how ...

 Participating in Social Media Surrenders One's Attention

The first thing I noticed was that I suddenly lacked an outlet for the compulsion not to write.1 It wasn’t news to me that I used social media for procrastination purposes, but without it, I found myself lacking an easy source for distractions. It dawned on me that I’d mostly stopped visiting websites directly and instead had been following the recommendations in my feeds to wherever they might lead me. My reading was no longer deliberate but curated by external forces that may or may no...