The Capitalist-Consumerist Ethic

We are all good consumers. We buy countless products that we don’t really need, and that until yesterday we didn’t know existed. Manufacturers deliberately design short-term goods and invent new and unnecessary models of perfectly satisfactory products that we must purchase in order to stay ‘in’. Shopping has become a favourite pastime, and consumer goods have become essential mediators in relationships between family members, spouses and friends. Religious holidays such as Christmas ...

 Optical Illusions are "Brain Failures"

Human perception is rife with ways of getting things wrong. We don't like to admit it, because we have a high opinion of our biology, but it's true. Here's an example: We've all seen drawings that create optical illusions. They're lots of fun, but they should actually be called "brain failures." That's what's happening—a failure of human perception. Show us a few clever drawings, and our brains can't figure out what's going on. We're poor data-taking devices. That's why we have science; tha...