Unweaving the Rainbow Makes it More Beautiful

Newton's unweaving of the rainbow led on to spectroscopy, which has proved the key to much of what we know today about the cosmos. And the heart of any poet worthy of the title Romantic could not fail to leap up if he beheld the universe of Einstein, Hubble and Hawking. We read its nature through Fraunhofer lines - 'Barcodes in the Stars' - and their shifts along the spectrum. The image of barcodes carries us on to the very different, but equally intriguing, realms of sound ('Barcodes on the ...

 Experiments are Key to Finding Truth

The truth may be puzzling. It may take some work to grapple with. It may be counterintuitive. It may contradict deeply held prejudices. It may not be consonant with what we desperately want to be true. But our preferences do not determine what's true. We have a method, and that method helps us to reach not absolute truth, only asymptotic approaches to the truth—never there, just closer and closer, always finding vast new oceans of undiscovered possibilities. Cleverly designed experiments ar...

 Twitter, Celebrity, Asymmetric and Symmetric Social Conne...

Asymmetric attention is the key to another important concept, celebrity. Being famous means that a lot of people pay attention to you--after all, by definition it is famous people who appear on the cover of magazines, which are purchased because lots of people want to know what's happening with their favorite celebrities. But the celebrity doesn't, for the the most part, pay any attention to the fans (at least, not individually). Asymmetric attention ties in Twitter allows people like Oprah W...