18 MAY 2011 by ideonexus

 Scientists Must Practice Communicating Science

Why should it be hard for scientists to get science across? Some scientists, including some very good ones, tell me they'd love to popularize, but feel they lack talent in this area. Knowing and explaining, they say, are not the same thing. What's the secret? There's only one, I think: don't talk to the general audience as you would to your scientific colleagues. There are terms that convey your meaning instantly and accurately to fellow experts. You may parse these phrases every day in your...
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And apply the scientific method to their efforts to determine what works.