18 MAY 2011 by ideonexus
Scientists Must Practice Communicating Science
Why should it be hard for scientists to get science across? Some
scientists, including some very good ones, tell me they'd love to
popularize, but feel they lack talent in this area. Knowing and
explaining, they say, are not the same thing. What's the secret?
There's only one, I think: don't talk to the general audience as
you would to your scientific colleagues. There are terms that
convey your meaning instantly and accurately to fellow experts.
You may parse these phrases every day in your...And apply the scientific method to their efforts to determine what works.