Norman Borlaug, Giga-Lifesaver

In the 1950s and ’60s, another giga-lifesaver, Norman Borlaug, outsmarted evolution to foment the Green Revolution in the developing world.21 Plants in nature invest a lot of energy and nutrients in woody stalks that raise their leaves and blossoms above the shade of neighboring weeds and of each other. Like fans at a rock concert, everyone stands up, but no one gets a better view. That’s the way evolution works: it myopically selects for individual advantage, not the greater good of the ...

 Twitter, Celebrity, Asymmetric and Symmetric Social Conne...

Asymmetric attention is the key to another important concept, celebrity. Being famous means that a lot of people pay attention to you--after all, by definition it is famous people who appear on the cover of magazines, which are purchased because lots of people want to know what's happening with their favorite celebrities. But the celebrity doesn't, for the the most part, pay any attention to the fans (at least, not individually). Asymmetric attention ties in Twitter allows people like Oprah W...

 Lurkers Are Not Part of the Community

Clearly, some things do not foster community. You do not need a real identity, but you need some identity. You need to have a voice, a reputation, a presence to be part of a community, because it is (at least) a two-way propositions. Thus "lurkers," people who only read or listen, are not really part of a community. They may fancy themselves to be, but no one would miss them if they left. They are fans, not friends. Lurkers may latch on to a culture, but they do not contribute to it. (That's ...