From Disciplinary to Achievement Society

Today’s society is no longer Foucault’s disciplinary world of hospitals, madhouses, prisons, barracks, and factories. It has long been replaced by another regime, namely a society of fitness studios, office towers, banks, airports, shopping malls, and genetic laboratories. Twenty-first-century society is no longer a disciplinary society, but rather an achievement society [Leistungsgesellschaft ]. Also, its inhabitants are no longer “obedience-subjects” but “achievement- subjects.” They are entrepreneurs of themselves. The walls of disciplinary institutions, which separate the normal from the abnormal, have come to seem archaic. Foucault’s analysis of power cannot account for the psychic and topological changes that occurred as disciplinary society transformed into achievement society. Nor does the commonly employed concept of “control society” do justice to this change. It still contains too much negativity.

[...]

On one level, continuity holds in the paradigm shift from disciplinary society to achievement society. Clearly, the drive to maximize production inhabits the social unconscious. Beyond a certain point of productivity, disciplinary technology—or, alternately, the negative scheme of prohibition—hits a limit. To heighten productivity, the paradigm of disciplination is replaced by the paradigm of achievement, or, in other words, by the positive scheme of Can; after a certain level of productivity obtains, the negativity of prohibition impedes further expansion. The positivity of Can is much more efficient than the negativity of Should. Therefore, the social unconscious switches from Should to Can. The achievement-subject is faster and more productive than the obedience-subject. However, the Can does not revoke the Should. The obedience-subject remains disciplined. It has now completed the disciplinary stage. Can increases the level of productivity, which is the aim of disciplinary technology, that is, the imperative of Should. Where increasing productivity is concerned, no break exists between Should and Can; continuity prevails.