Media-User Typology (MUT) Identifies Five Types of Social Media Users

User typesFrequency of useVariety of useTypical activityTypical platformStudiesOther labels
(1) Non-users No use No use No All Largest of all user types Non-Internet users, Off the net, Inactives, Non-users, Non-users, Anxiety,
(2) Sporadics Low use Low variety No particular activity, low interest, newcomers All Found in 20 studies Followers, Sporadics, Laggards, Confused and Adverse, Followers, Indifferents, Indifferent, Media Lite, Average users, Inexperienced experimenters, Risk-averse doubters, Spectators, Connected but hassled, Basic users, Occasional users, Limited users, Approval, e-Laggards, Traditional shoppers, Newcomers, Low media users
(3) Debaters Medium use Medium variety Discussion and information acquisition and exchange. Purposeful action Blogs and Social Networking sites (SNS) Only found in 2-3 studies Debaters, Contributors, (Creators).
(4) Entertainment users Medium use Medium variety Gaming or passively watching videos, but also advanced use, such as UGC, programming, and shopping New media in general Found in 10 studies. Attention seekers, Entertainment usage, Gameboy usage, VidKids, Entertainment users, Entertainment, Social recreation, Moderate users, Experimenters, Screen Entertainment Fans
(5) Socializers Medium use Medium variety Socializing, keeping in touch with friends and family, and connecting with new acquaintances. Active social life, but less organised and purposeful, more spontaneous and flexible. SNS Identified in nine studies Alpha socialisers, Faithfuls Socializers, Socializers, Sociability, The Connectors, Joiners, Communication usage, Minglers
(6) Lurkers Medium use Low variety Lurking, time-killing SNSs, user-generated sites, shopping, and new media in general Only identified in five studies Interactors, On–off shoppers, Lurkers, Lurkers, Tourists
(7) Instrumental users Medium use Medium variety Choose media content for information and civic purposes, utility oriented, often work related, searching for e-Government or public information. Low on entertainment use. When shopping, comparing brands and promotional offers New media in general, including Internet , and online shopping Identified in 16 studies. Functionals, Utility, Productivity Enhancers, Spectators, Utility usage, Devotees, Utility users, Narrow frequent users , Specialized users, Internet transactions, (Restricted), Reserved information seekers, Financial management, Comparison shopper, Broad users, Dual shopper, Information exchange, Utilitarians
(8) Advanced users High use High variety All (gaming, homepage design, shopping, programming, video, e-Government and UGC, etc.) All Identified in 20 studies Actives, Omnivorse, Lacklusters Veterans, Collectors, Reciprocity, Advanced usage, Insiders, Advanced users, Broad frequent users, Intense users, Enthusiasts, Open-minded online shoppers, Confidence, Complex Design, Unconcerned Internet users, Preferences, Information surfer (shopping), Netizens, Specialists, All-round users, Active contributors


A table of different Social Media user types and their characteristics.

ToDo: Fixe white space style for this table.

Folksonomies: todo web science social media

/art and entertainment (0.610931)
/education/high school (0.499872)
/technology and computing/internet technology/social network (0.429199)

Medium variety (0.979440 (positive:0.400554)), Social Media Users (0.897453 (neutral:0.000000)), Low media users (0.860669 (negative:-0.446120)), new media (0.845441 (neutral:0.000000)), Social Media user (0.816019 (neutral:0.000000)), Entertainment users (0.789750 (positive:0.356206)), Broad frequent users (0.781273 (neutral:0.000000)), Unconcerned Internet users (0.780494 (neutral:0.000000)), Fixe white space (0.779527 (positive:0.257195)), Narrow frequent users (0.771895 (negative:-0.334200)), user types (0.769704 (neutral:0.000000)), useTypical activityTypical platformStudiesOther (0.763410 (neutral:0.000000)), Low variety (0.756154 (negative:-0.715725)), Social Networking sites (0.748349 (positive:0.470287)), Screen Entertainment Fans (0.743867 (positive:0.526310)), Open-minded online shoppers (0.741990 (positive:0.619042)), surfer (shopping), Netizens, Specialists, All-round users, Active contributors (0.741586 (positive:0.213049)), Advanced users (0.739280 (positive:0.443179)), Reserved information seekers (0.726884 (positive:0.292462)), Non-Internet users (0.712969 (negative:-0.234938)), Basic users (0.706975 (neutral:0.000000)), Limited users (0.706667 (neutral:0.000000)), Average users (0.703762 (negative:-0.337965)), Occasional users (0.703529 (negative:-0.250257)), Moderate users (0.696329 (positive:0.325609)), Instrumental users (0.691667 (neutral:0.000000)), Utility users (0.686938 (negative:-0.356059)), All-round users (0.684666 (positive:0.430406)), Intense users (0.680929 (positive:0.379524)), Specialized users (0.679119 (neutral:0.000000))

online shopping:FieldTerminology (0.769906 (positive:0.349400)), New media:FieldTerminology (0.650980 (neutral:0.000000)), Social Media:FieldTerminology (0.585769 (neutral:0.000000)), SNSs:Company (0.431256 (neutral:0.000000)), Faithfuls Socializers:Person (0.409811 (neutral:0.000000)), Social Networking sites:FieldTerminology (0.398988 (positive:0.470287)), media content:FieldTerminology (0.394800 (neutral:0.000000)), Lacklusters Veterans:Organization (0.355840 (negative:-0.298340)), Utilitarians:City (0.346288 (neutral:0.000000)), Gameboy:Technology (0.343113 (positive:0.320214)), Minglers:City (0.297721 (neutral:0.000000))

Social media (0.917044): dbpedia | freebase
Social network service (0.906448): dbpedia
Web 2.0 (0.814337): dbpedia | freebase | yago
Twitter (0.813359): website | dbpedia | freebase | crunchbase
Facebook (0.800328): website | dbpedia | freebase | yago | crunchbase
User-generated content (0.799980): dbpedia | freebase | yago
Social network aggregation (0.705923): dbpedia | freebase

 Understanding the new digital divide—A typology of Internet users in Europe
Periodicals>Journal Article:  Brandtzæg, Heim, Karahasanović (25 November 2010), Understanding the new digital divide—A typology of Internet users in Europe, International Journal of Human-Computer Studies, Volume 69, Issue 3, March 2011, Pages 123-138, Retrieved on 2011-01-25
  • Source Material []
  • Folksonomies: web science social networking