Media-User Typology (MUT) Identifies Five Types of Social Media Users

User types	Frequency of use	Variety of use	Typical activity	Typical platform	Studies	Other labels
(1) Non-users	No use	No use	No	All	Largest of all user types	Non-Internet users, Off the net, Inactives, Non-users, Non-users, Anxiety,
(2) Sporadics	Low use	Low variety	No particular activity, low interest, newcomers	All	Found in 20 studies	Followers, Sporadics, Laggards, Confused and Adverse, Followers, Indifferents, Indifferent, Media Lite, Average users, Inexperienced experimenters, Risk-averse doubters, Spectators, Connected but hassled, Basic users, Occasional users, Limited users, Approval, e-Laggards, Traditional shoppers, Newcomers, Low media users
(3) Debaters	Medium use	Medium variety	Discussion and information acquisition and exchange. Purposeful action	Blogs and Social Networking sites (SNS)	Only found in 2-3 studies	Debaters, Contributors, (Creators).
(4) Entertainment users	Medium use	Medium variety	Gaming or passively watching videos, but also advanced use, such as UGC, programming, and shopping	New media in general	Found in 10 studies.	Attention seekers, Entertainment usage, Gameboy usage, VidKids, Entertainment users, Entertainment, Social recreation, Moderate users, Experimenters, Screen Entertainment Fans
(5) Socializers	Medium use	Medium variety	Socializing, keeping in touch with friends and family, and connecting with new acquaintances. Active social life, but less organised and purposeful, more spontaneous and flexible.	SNS	Identified in nine studies	Alpha socialisers, Faithfuls Socializers, Socializers, Sociability, The Connectors, Joiners, Communication usage, Minglers
(6) Lurkers	Medium use	Low variety	Lurking, time-killing	SNSs, user-generated sites, shopping, and new media in general	Only identified in five studies	Interactors, On�off shoppers, Lurkers, Lurkers, Tourists
(7) Instrumental users	Medium use	Medium variety	Choose media content for information and civic purposes, utility oriented, often work related, searching for e-Government or public information. Low on entertainment use. When shopping, comparing brands and promotional offers	New media in general, including Internet , and online shopping	Identified in 16 studies.	Functionals, Utility, Productivity Enhancers, Spectators, Utility usage, Devotees, Utility users, Narrow frequent users , Specialized users, Internet transactions, (Restricted), Reserved information seekers, Financial management, Comparison shopper, Broad users, Dual shopper, Information exchange, Utilitarians
(8) Advanced users	High use	High variety	All (gaming, homepage design, shopping, programming, video, e-Government and UGC, etc.)	All	Identified in 20 studies	Actives, Omnivorse, Lacklusters Veterans, Collectors, Reciprocity, Advanced usage, Insiders, Advanced users, Broad frequent users, Intense users, Enthusiasts, Open-minded online shoppers, Confidence, Complex Design, Unconcerned Internet users, Preferences, Information surfer (shopping), Netizens, Specialists, All-round users, Active contributors

Notes:

A table of different Social Media user types and their characteristics.

ToDo: Fixe white space style for this table.

Folksonomies: todo web science social media

Taxonomies:
/art and entertainment (0.610931)
/education/high school (0.499872)
/technology and computing/internet technology/social network (0.429199)

Keywords:
Medium variety (0.979440 (positive:0.400554)), Social Media Users (0.897453 (neutral:0.000000)), Low media users (0.860669 (negative:-0.446120)), new media (0.845441 (neutral:0.000000)), Social Media user (0.816019 (neutral:0.000000)), Entertainment users (0.789750 (positive:0.356206)), Broad frequent users (0.781273 (neutral:0.000000)), Unconcerned Internet users (0.780494 (neutral:0.000000)), Fixe white space (0.779527 (positive:0.257195)), Narrow frequent users (0.771895 (negative:-0.334200)), user types (0.769704 (neutral:0.000000)), useTypical activityTypical platformStudiesOther (0.763410 (neutral:0.000000)), Low variety (0.756154 (negative:-0.715725)), Social Networking sites (0.748349 (positive:0.470287)), Screen Entertainment Fans (0.743867 (positive:0.526310)), Open-minded online shoppers (0.741990 (positive:0.619042)), surfer (shopping), Netizens, Specialists, All-round users, Active contributors (0.741586 (positive:0.213049)), Advanced users (0.739280 (positive:0.443179)), Reserved information seekers (0.726884 (positive:0.292462)), Non-Internet users (0.712969 (negative:-0.234938)), Basic users (0.706975 (neutral:0.000000)), Limited users (0.706667 (neutral:0.000000)), Average users (0.703762 (negative:-0.337965)), Occasional users (0.703529 (negative:-0.250257)), Moderate users (0.696329 (positive:0.325609)), Instrumental users (0.691667 (neutral:0.000000)), Utility users (0.686938 (negative:-0.356059)), All-round users (0.684666 (positive:0.430406)), Intense users (0.680929 (positive:0.379524)), Specialized users (0.679119 (neutral:0.000000))

Entities:
online shopping:FieldTerminology (0.769906 (positive:0.349400)), New media:FieldTerminology (0.650980 (neutral:0.000000)), Social Media:FieldTerminology (0.585769 (neutral:0.000000)), SNSs:Company (0.431256 (neutral:0.000000)), Faithfuls Socializers:Person (0.409811 (neutral:0.000000)), Social Networking sites:FieldTerminology (0.398988 (positive:0.470287)), media content:FieldTerminology (0.394800 (neutral:0.000000)), Lacklusters Veterans:Organization (0.355840 (negative:-0.298340)), Utilitarians:City (0.346288 (neutral:0.000000)), Gameboy:Technology (0.343113 (positive:0.320214)), Minglers:City (0.297721 (neutral:0.000000))

Understanding the new digital divide�A typology of Internet users in Europe

Periodicals>Journal Article: Brandtz�g, Heim, Karahasanovi? (25 November 2010), Understanding the new digital divide�A typology of Internet users in Europe, International Journal of Human-Computer Studies, Volume 69, Issue 3, March 2011, Pages 123-138, Retrieved on 2011-01-25

Source Material [edutechwiki.unige.ch]

Folksonomies: web science social networking