Negative Campaigning Benefits Incumbents

Going negative is risky. Countless polls have shown that voters find negativity distasteful in the extreme, and if a candidate is percieved as going negative, it usually costs him, but of course GW Bush is a creature of his campaign advisors and these advisors are the best that $70 million dollars and the full faith and credit of the GOP establishment can buy and if Bush 2000 has gone negative, there must be solid political logic behind the move. Under the techs' lens, this logic turns out to...