Books, Brochures, and Chapters>Book:  Tufte, Edward Rolfe (2006), Beautiful Evidence, Retrieved on 2013-10-28
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    28 OCT 2013

     Presenting Evidence is a Moral Act

    Making an evidence presentation is a moral act as well as an intellectual activity. To maintain standards of quality, relevance, and integrity for evidence, consumers of presentations should insist that presenters be held intellectually and ethically responsible for what they show and tell. Thus consuming a presentation is also an intellectual and a moral activity.
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    Our responsibility as the audience is to hold the presenter accountable.