Periodicals>Journal Article:  Madow, Michael (1993), Private Ownership of Public Image: Popular Culture and Publicity Rights, California Law Review, Volume 81, p. 125 (1993), Retrieved on 2013-08-01
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    01 AUG 2013

     Legal Perspective of "Semiotic Democracy"

    "Cultural populists," . . . generally view popular culture as contested terrain in which individuals and groups (racial, ethnic, gender, class, etc.) struggle, albeit on unequal terms, to make and establish their own meanings and identities. As the populists see things, the consumers of cultural commodities (movies, songs, fashions, television programs, etc.) neither uniformly receive nor uncritically accept the "preferred meanings" that are generated and circulated by the culture industry. T...
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    Also a way of saying "Beauty is in the eye of the beholder," in that entertainers have no control over how the viewer reinterprets their work.