
Books, Brochures, and Chapters>Book:  Lakoff, George (2006-10-03), Thinking Points, Farrar, Straus and Giroux, Retrieved on 2013-06-19Source Material [books.google.com] 
Folksonomies: communication political science Memes
19 JUN 2013
 Argument Frames
 Argument Frames
Functioning as a progressive or conservative means having a stock of general
argument frames that are used not just on one issue but on many issues. That is why someone attuned to politics can immediately understand or construct a “new” argument as soon as a new issue arises. The “new” argument is not really new at all. It is an instance of a general argument frame with a new issue-defining frame plugged in, and sometimes a new commonplace frame or surface frame. But the overall struc...Liberals and Conservatives have a framework on which to quickly build arguments for/against new issues.




 
 