Books, Brochures, and Chapters>Book: Kettering, Charles F. (1923), 'Industrial Prospecting', an address to the Founder Societies of Engineers, Reprint and circular series of the National Research Council, Retrieved on 2012-06-07Source Material [books.google.com]
Memes
07 JUN 2012
Research is Like Oil Prospecting
Research is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of methods. My own group of men are prospecting in a different field, using every possible scientific means. We believe there are still things left to be discovered. We have only stumbled upon a few barrels of physical laws from the great pool of knowledge. Some day we are going to hit a gusher.You will strike a new idea somewhere.