19 MAR 2015 by ideonexus

 Make It a Treat

"Make It a Treat" is similar in spirit to "everything in moderation," but still very distinct. "Moderation" suggests a regular, low-level intake of something. MIAT asks for more austerity; it encourages you to keep the special things in life special. I apply this rule in a variety of ways. For instance, I wear makeup and high heels on special occasions. But if I dressed up all the time, it would become ordinary, and I would receive fewer compliments. If makeup and heels was my everyday look, ...
Folksonomies: humor moderation
Folksonomies: humor moderation
  1  notes
 
29 JUN 2011 by ideonexus

 Stereotype of Fathers in Advertising

In a recent study of sitcoms, the National Fatherhood Initiative found that fathers were eight times more likely than mothers to be portrayed negatively. In fact, if you just think of the most prominent television dads, you'll find what In fact, if you just think of the most prominent television dads, you'll find what the NFI's study—and a lot of other research—has found: that most of them are outwitted or shown up by their wives, ridiculed by their children, and portrayed as complete inc...
Folksonomies: fatherhood stereotypes
Folksonomies: fatherhood stereotypes
  1  notes

Fathers are portrayed as incompetent, bumbling idiots in advertising, which focuses on the importance of mothers, raising the question of cause and effect.