Fantasy Authors Use Existing Cultures for Easy Consistency

Inconsistencies in any fictional world can be jarring to audiences and detract from the narrative; “lacking consistency, a world may begin to appear sloppily constructed, or even random and disconnected.”58 Since Secondary Worlds are increasingly likely to be inconsistent as they grow in size and scope, analogies to the real world are particularly useful to Fantasy authors because they provide a template in which not every detail needs to be either imagined or explained to the audience. G...

 Branding Encourages You to be "More Yourself"

When the language of advertising and personal branding enjoins you to “be yourself,” what it really means is “be more yourself,” where “yourself” is a consistent and recognizable pattern of habits, desires, and drives that can be more easily advertised to and appropriated, like units of capital. In fact, I don’t know what a personal brand is other than a reliable, unchanging pattern of snap judgments: “I like this” and “I don�...